Myscope- a whole new way to look at your market
You need to know how your brand is seen in simultaneous comparison to all its key competitors, using the criteria that determine purchase. Only this mirrors the way brands are evaluated and selected in real life. Strangely enough there was no technique we knew of that achieved this. So we invented one – and patented it!
MyscopeTM can compare companies, brands, advertising, TV programmes, people; you name it. Different respondents are asked to generate a Myscope of their views based on different selection criteria. Those criteria that truly separate brands soon emerge. Each completed Myscope is automatically registered on our secure central database. Records can be analysed across all respondents, any demographic group, purchase behaviour, the performance of the same consumer in related Myscopes etc. The process uses few words and is fully hosted, so can be applied to any brand worldwide. Because the principle is so consistent, consumers only need to complete one Myscope to understand every other.
Myscope analyses can appear our public site www.myscope.com as an ongoing U&A study, allowing you to measure the impact of advertising, promotions or other activity by your brand and its competitors with a constantly refreshed sample. A privately commissioned Myscope is also invaluable when creating SWOT analyses, when considering entry to a new market, or eg. for an agency pitching for a new account .
Myscope output can be as CSV data, or you can receive regular careful interpretation* of your results by one of our own analysts. Contact us today and let's discuss how Mycope can help your company know more about its brands-and its competition. E mail sales@drgmarketing.co.uk or ring 0845 021 5050