FAQ

Marketing your site correctly is very important if you want to attract potential customers.

Unfortunately it isn't enough, to build a web site and then sit back and wait for the results!
There are a number of things you can do to improve your chances of being found...

  1. What is 'Search Engine optimisation'?
  2. What is 'Meta Tagging'?
  3. After submission - how long will it take for my site to show up?
  4. What is 'Spam'?

1. What is 'Search Engine optimisation'?

A 'Search Engine' is a tool that enables internet users to locate information on the World Wide Web. It takes the form of a web site - e.g. Yahoo.co.uk.

'Optimisation' is simply doing everything within your power to make sure your potential customers find your site through typing in search keywords.

2. What is 'Meta Tagging'?

A Meta tag is a piece of information buried into the code of your web pages. They are not as critical as they used to be, but there are a few search engines out there that still use them.

3. After submission - how long will it take for my site to show up?

Anything from a week (AltaVista) to 2 months+ (AOL, HotBot, MSN)

4. What is 'Spam'?

This is simply a term generally used to mean unsolicited email but also includes any unorthadox marketing or attempt to deceive a search engine's software into thinking your page is relevant to a search keyword.