Search Engine Optimisation

How Do I Improve My Site Ranking?

It’s the $64000 dollar question!

The bad news is it isn’t as simple as just adding keywords to your site or submitting your site to a search engines, the good news is there is plenty of help out there and a lot of it is free.

The nature of the beast is that only the search engines know exactly how their software ‘algorithms’ work and they are known to periodically tweak whatever the ideal is to ensure that nobody is ever able to pinpoint it exactly.

Much of SEO is ‘organic’ which means you can use strategies which allow the site ranking to improve on it’s own, without ploughing money into promotion.

Before You Start

The key things to think about are :

• Content
• Popularity
• Keywords

Before you think about ‘optimising’ your site you need to decide – “which keywords do I expect people to type in to find my site?”
This is pretty important, when following the advice given in the following pages.