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| Achieving Goals & Managing Time | An intensely practical one-day workshop on working out what you want, setting appropriate goals and organising your time to take the steps needed to achieve those goals. Delegates learn proven goal-setting and time management techniques that create compelling outcomes. They prioritise. They achieve more with less stress.They learn to differentiate between the urgent and the important.
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| Advanced Presentation Skills | An intensive one-day workshop covering techniques for more effective presentation at all levels and for varying sizes of audience. It is for both in-house PR executives and those in consultancy. Delegates are shown techniques that will sharpen their presentation skills. They learn proven methods for delivering confident presentations that hold the attention of their audience. They see how to design and use effective visual aids.
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| Assertiveness Skills | An intensely practical one-day workshop on how to manage business and workplace relationships, in particular at times of pressure or possible conflict. Delegates are shown how to manage their business relationships effectively. At times, it may be necessary to stand firm on an issue. The course ensures that the situation is managed so that neither personal conflict nor tension is allowed to get out of control.
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| Better Business Writing | Delegates are given a toolkit of professional business vocabulary, grammar and style guidelines designed to help them produce clear, authoritative business reports. Content includes: grammar and punctuation refresher; connecting with the reader; structuring a professional report; writing contact reports and emails.
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| Breaking Bad News | Delegates gain a clear understanding of the key elements of planning & managing communications about controversial and difficult situations. These could include organisational errors, redundancies and downsizing, as well as underachievement on sales and other targets.
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| Building Successful Business Relationships | Introduces you to Neuro Linguistic Programming (NLP) for gaining and maintaining rapport with those around you. Learn to listen to language patterns to understand the speaker better. Learn to read body language. Recognise visual, auditory and kinaesthetic cues. Learn to build rapport with anyone. Win trust and confidence effortlessly. You achieve so much more.
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| Copy Writing | An opportunity to learn the skills of writing compelling promotional copy that gets a chosen message across. For those who write copy for leaflets, brochures, advertising copy and other promotional material.
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| Creativity in PR | Learn the true nature of creativity. Study the nature of the creative process. Recognise and escape your mind-set. Harness new insight to your PR objectives. Make your creativity commercial.
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| Crisis Management | Delegates are shown a framework for developing professional PR crisis plans. They learn how to prepare for the extra facilities needed in a crisis, identify the key non-PR job holders who could be involved, coach them and rehearse the plan's implementation.
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| Design Secrets for Non-Designers | Develop your ability to produce creative, informative in-house design. Learn the key elements of design, how to get ideas and transform them through the design process. Understand the principles of effective design and how to avoid design blunders.
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| Developing e-PR Strategy | E-commerce, social media, podcasts, vodcasts, blogs etc. are part of today's business life. A considered, cost-effective digital strategy is vital to avoid missing opportunities or wasting valuable resources on incorrect tactics. Harness the power of the internet for your brand or organisation. If you are new to e-PR it is advisable to attend The Fast-Changing World of e-PR workshop first.
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| Developing PR Strategy | On this workshop you see the process by which public relations strategies are developed built and kept up-to-date. You learn how to best direct PR effort for your employers or clients. You are shown methods to gain top management approval.
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| Digital Photography | Learn how to save time and money by taking pictures suitable for publication. Use with press releases, feature articles, newsletters and for web pages. This is stage one and suitable for those who wish to become familiar with camera controls, how to choose the right settings for the pictures being taken, set up people and props in their pictures, illustrate boring subjects with interesting images, take indoor and outdoor pictures, portraits and product shots, download images from the camera, sa
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| Effective Press Relations | Delegates learn how to build working relationships with journalists, from opening those relationships to keeping them intact through times of crisis. Pitch stories effectively. Deal with controversial issues without harming working relationships. Make creative use of press events to get appropriate stories across. Vital PR skills for those serious about their career.
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| Effective Press Release Writing | This workshop teaches news sense and how to write it down crisply. It is ideal for those new to press release writing or those who would like to improve their skills. A popular course, so book early.
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| Facilitating Focus Groups | Learn the skills needed to facilitate focus groups so as to avoid influencing the outcomes. Develop the necessary listening and questioning skills. Top tips for dealing with people: the silent; the dominant; the garrulous who go off on a tangent. Interpret the results. A practical one-day workshop for both in-house. PR executives and those in consultancy. Ideal if you don’t have the budget to outsource or want to offer an additional service to your clients.
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| Fundamentals for PR Practitioners | For those in the early stages of their PR career. Learn: what PR brings to an organisation's competitive advantage; what journalists need from PR; teamwork; identifying good stories; writing press releases; handling enquiries; and using photography.
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| Getting the Best from your PR Agency | This workshop is ideal at a time when it’s essential not to waste time, money or resources. Learn to brief your agency, establish confidence and trust, build an effective evaluation process and acquire a reporting framework that highlights any need for corrective action. Understand how to make the best use of your PR agency so that it fits effectively into your organisation and contributes to achieving its goals.
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| How to Audit Communications | Understand how to undertake your own audit and use the data to maximum effect. Delegates get practical tools and tips for carrying out a communications audit.
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| How to be a Publicity Hound | Learn, that all important skill, of how to generate great media coverage on even the dullest subjects. You are shown a range of techniques that will enable you to create positive PR stories that editors will want to publish. Identify the six types of stories that make the news every day. Use tried and tested techniques to spice up the dullest story. For both in-house PR executives and those in consultancy.
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| How to Lead & Motivate Teams | Leadership is more than motivation. Some of the topics covered are: inspiration; team leadership; team dynamics; values; beliefs; self management and motivation strategies. Discover the key to effective leadership. Find out how to identify what motivates your team. Learn how to adapt your leadership style to the needs of the people being led.
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| Introduction to Internal Communications | Delegates are shown the key channels forsuccessful internal communications.They learn why internal communications arevital to organisational success rather than the‘poor relation’.They see how to deliver creative solutionsagainst agreed objectives.
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| Making the Most of Outlook & PowerPoint | Manage and organise email overload. Convert emails and appointments into tasks and vice versa. Transform your PowerPoint presentations. Use hyperlinks, video and audio to build powerful presentations.
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| Managing Corporate Affairs | Gain a clear understanding of the process of managing corporate affairs and stakeholder relations. Learn how to identify stakeholders and develop a corporate affairs policy. Understand how local, regional, national and EU government works. Influence the right people in the right places. Suitable for in-house PR executives or consultants who are new to managing corporate affairs or looking for a refresher.
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| Managing Internal Communications | Delegates are shown the key elements of planning and managing successful internal communication programmes. Learn about change management and how to communicate in times of change and controversy. Explore the role of managers in internal communications. This is a management level workshop. It is recommended those new to internal communications attend - Introduction to Internal Communications
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| Managing PR Campaigns | Get a clear idea of what needs to be done to create PR plans of action. You are shown simple systems for organising, motivating and monitoring the people who will be carrying out the plans.
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| Media Interview Training | Delegates get a framework for handling live and recorded interviews in front of a camera, as well as behind a microphone. The course also covers personal appearance, how broadcast media are organised, how to deliver key messages and how to bring the media back for more. This is an ‘open’ workshop, but one-to-one or small group sessions can be arranged purely for your team.
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| Negotiating Skills | Negotiation is an essential skill in all organisations of any complexity. It occurs both formally and informally. Develop your negotiating skills through an understanding of the process. Negotiate confidently for desired outcomes.
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| News Writing | Learn a system for recognising what makes news and why it does so. Study vocabulary, grammar, sentence/story construction. For newcomers to public relations and improvers.
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| NLP for Managers | An intensive two-day workshop introducing the advanced communication skills of Neuro Linguistic Programming (NLP) and its effectiveness in management. It is for both in-house PR executives and those in consultancy. Delegates develop their management skills using one of the most flexible, effective tools available - Neuro Linguistic Programming(NLP). NLP provides the tools, a set of guiding techniques, to achieve excellence. Delegates are introduced to some basic NLP techniques and have
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| Persuasive Writing | Learn to express yourself clearly. Write persuasive letters, emails and reports. Learn to deliver complex information simply and hold attention until the call to action. Get to grips with grammar. This session is designed for writers at all levels who wish to streamline their writing. Make every word count.
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| Pitching for Business | Learn the critical skills of winning PR accounts or projects and winning them on a profitable basis. Discover how clients decide which agency to choose. Learn how to handle the politics of pitching and how to structure your pitch to avoid being locked into fixed fees.
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| Presentation Skills | Equip yourself with skills to make formal presentations to groups of people with confidence. Learn how to design and use effective visual aids. One of our most popular workshops. Numbers are kept small to allow time for individual presentation to camera.
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| Proof Reading | A practical one-day workshop on eliminating grammatical, spelling and layout mistakes to produce materials that are 'right first time'. Gain the skills, confidence and tools to spot and correct mistakes in any document or publication, working to the tightest of deadlines. Accurate documents demonstrate clear, disciplined thought and commitment to professional reputation.
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| Representing PR on the Board | How to survive, thrive and make maximum impact at your organisation's top table. Delegates learn how to gain a clear understanding of how to ensure their voice is heard at the most senior level and develop skills to maximise their credibility.
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| Sharpen Your Writing Skills | Delegates work to develop their ability to write quality copy under pressure of time. The workshop aims to achieve this primarily through intense practice. It emphasises the professional skill of being able to adapt writing style to the demands of the brief. Delegates work to produce a portfolio of written material, including news releases, articles, news stories and briefing papers.
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| Special Event Management | Learn the A to Z of planning and managing successful events. Identify the critical timeline to ensure that everything happens when it should. You work in a group to plan an event. For those new to event management.
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| Speech Writing | Delegates are shown how to write speeches, either for themselves or for others to deliver. Understand the difference between written and spoken language.
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| The Administrator's Guide to PR | This workshop gives assistants and support staff in departments or consultancies a solid understanding of what PR is. Learn to deal confidently with a journalist’s phone call and much more.
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| The Effective Account Director | Understand the extra dimension that comes with being an account director. Develop strategies your clients will buy into. Identify and develop opportunities for revenue growth within your portfolio of accounts. Manage client expectations. Get the most out of your team. Designed for those in consultancy.
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| The Fast Changing World of e-PR | A practical one-day workshop on blogs; hate sites; chat rooms; SMS texting; podcasts; and how media channels have changed PR. It is for PR executives, at all levels, who want to keep pace with today's fast-moving world of e-PR.
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| The Future of PR Evaluation | This workshop looks at how much should be invested in evaluation, which are the best tools for the job and what are the arguments for and against each. It is for both in-house PR Executives and those in consultancy.
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| The Perfect PR Administrator | An intensive one-day workshop which gives you a clear framework for understanding your role within your organisation. You learn techniques to increase your business skills and manage your time more effectively. Improve your written and verbal skills and most importantly become a valued member of the PR team.
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| Understanding Design and Print | Delegates learn to deal with and talk to designers, web developers and printers to get the best results. Useful when dealing with any designed literature that is likely to appear in print or on the web.
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| Writing Award Entries | Delegates are shown how to identify the best awards for their organisation from around 3,000 industry awards up for grabs in the UK every year. Learn how to structure and write winning entries and publicise your success.
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| Writing e-Newsletters | Delegates are shown all the elements of e-Newsletter or e-Zine production. They learn how to: identify news stories of real interest; write in a dynamic fashion; commission copy from colleagues and brief a photographer to produce creative pictures.
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| Writing Feature Articles | Learn to construct feature articles, within a required word count that draw readers in and hold their attention. Analyse the basic types of feature and how to research, shape and write an article. You get a system for writing articles quickly and to length.
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| Writing for an Intranet | This practical workshop will give you the skills you need to produce professional standard content for intranet pages. Learn how to write compelling copy and create an intranet site that engages the reader. This is not a technical course. It does not cover web-age construction or html. It concentrates on the words used and messages conveyed on your internal site.
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| Writing for the Web | Suitable for those who want to learn techniques for producing professional standard writing for web page content. Understand how web pages are read. Use the right vocabulary for your target audience. How to use layout to improve readability and retention.
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